GPS World: GPS Navigation for Dummies PND Hits the Market

Discussion in 'General GPS' started by Sam Wormley, Nov 22, 2007.

  1. Sam Wormley

    Sam Wormley Guest

    GPS Navigation for Dummies PND Hits the Market
    http://cp.gpsworld.com/gpscp/content/printContentPopup.jsp?id=474357

    Nov 21, 2007
    GPS World

    Just in time for the holidays, the publisher of the For Dummies line
    of books has shipped its GPS Navigation For Dummies FD-350 device to
    retailers and debuted the PND on the Home Shopping Network (HSN), the
    company said today.

    The For Dummies-branded device comes from Wiley Publishing, Inc.,
    owner of the For Dummies brand, in partnership with the Maylong
    Group, a Detroit-area technology company.

    Earlier this month, the FD-350 made its world premiere on HSN. The
    companies had originally announced in July that the device would be
    available in mid-October.

    "We were extremely pleased with the sales performance of our FD-350
    during the telecast," said David Valade, Maylong Group president. "It
    confirms that the consumers are looking for ease of use in a GPS
    navigation device. Our success was certainly due in part to a great
    partnership between Home Shopping Network and the Maylong Group.
    Based on the inventory sellout on HSN, company officials expect GPS
    for Dummies to be one of the hotter selling GPS systems on the market
    this holiday shopping season."

    The FD-350 features a 3.5-inch color screen; text-to-speech
    navigation directions, including street names; 4.5 million points of
    interest; and maps for the United States, Canada and Puerto Rico,
    according to Maylong and Wiley. In addition to HSN, The FD-350 is
    also available at major retailers with a suggested retail price of
    $349.99.

    "The foundation of the For Dummies brand is in helping consumers
    tackle new technology and to ensure they get the most from that
    technology," said John Hislop, Wiley associate director for
    licensing. "We are very excited about our partnership with the
    Maylong Group. After many months of hard work it is very gratifying
    to see the product in the marketplace and off to such a great start."
     
    Sam Wormley, Nov 22, 2007
    #1
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